DISNEY · PIXAR · MARVEL

Tanisha led the creation and execution of the paid social media strategy used to garner ticket and home entertainment sales of the box-office hits, Incredibles 2 and Coco as well as Marvel franchise films Black Panther and Avengers: Infinity War.

HIGHLIGHTS

  • Both films grossed over $800M and 1.2 billion respectively and reached #1 at the box office

  • Contributed to overall engagement and in-home physical and digital sales

  • Both films grossed over $500M and reached #1 at the box office

  • Contributed to  awareness, loyalty and engagement with brand

  • Black Panther became one of the most popular trending topics on Twitter

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CONTRIBUTIONS:

Paid Social Strategy
SEO/SEM

 
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