JESSAME (Single Rollouts)

Tanisha led the management and strategy of rollouts and content for R&B/Pop artist, Jessame - pivoting at the beginning of the pandemic to find new content and performance opportunities to connect with his audience.

HIGHLIGHTS

  • Led marketing strategy behind singles released early in the pandemic as a way to connect to fans including “17”and “Get Me Right'“

  • Facilitated virtual performances with outlets like LiveNation Urban, Amazon Music, SoFar Sounds, BMI and loop.tv to name a few

  • Orchestrated a fan giveaway, highlighting black-owned wellness brands in order to promote the release of “Body” feat. Ajiona Alexis

  • Secured digital content partnerships and coverage, including clothing brands and online publications like Lackenzie Menswear and Tremblay Magazine

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CONTRIBUTIONS:

Artist Marketing

Product Management

Content Marketing Strategy

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